J. McCrary, publishing consultant

717-798-6255

About me

My publishing experience

For 30 years, my responsibilities have ranged across the spectrum of publishing — from editor to publisher, from key account sales to senior director of special sales with an eight-figure sales budget:

  • The Perseus Books Group (including 11 years at Fisher Books)
  • Community Services Press
  • Fox Chapel Publishing
  • HPBooks and Price Stern Sloan (now part of the Putnam Group)
  • Arizona State Geological Survey

I have managed large groups of commissioned sales reps, handled foreign and domestic subsidiary rights, sold to national wholesalers and chains, supervised warehouse operations and print production, and managed marketing and publicity. I have also been in charge of distributor relations—both as a distributor and as a client. Special sales have always been a focus of mine, especially of healthcare and cookbook titles.

My clients include several educational and independent trade publishers, a publisher who specializes in information for nonprofits, and several authors.

As publisher of Community Services Press, I focus on nontraditional markets. Visit my publishing website to see how I practice what I preach.

I have presented specialty seminars at major publishing conferences:

  • Publishers Marketing Association Publishing University, Book Expo America, 2008 and 2004: Advanced Niche and Backlist Marketing and Doing Big Deals: How to close big deals in premium and corporate sales
  • Colorado Independent Publishers Association College, 2008, Profitable Foreign Rights
  • Management Forum for Independent Publishers, New York University, 2004 and 2005: Profitable Special Sales and Profitable Non-Retail Special Sales
  • American Book Producers Association, 2005: Special and Nontraditional Markets

I love books, work, travel, family, and golf (not necessarily in that order), and live in Arizona.